Ann Romney spelled it out right near the top of her speech: "I want to talk to you tonight not about politics and not about party."
Romney also used the speech to portray herself as an ordinary woman, regardless of her family's wealth.

"We got married and moved into a basement apartment. We walked to class together, shared the housekeeping and ate a lot of pasta and tuna fish," Romney said, describing their early years together. "Our desk was a door propped up on sawhorses. Our dining room table was a fold-down ironing board in the kitchen."