Obama's Most Wanted Property: His Data

Politico - 12/05/2012

The hottest property to emerge from Barack Obama’s lopsided victory over Mitt Romney is his unprecedented database of an estimated 16 million voters, volunteers, and donors that indisputably gave the President an edge in November. The data is rich with intricate layers of information about individuals’ voting habits, television viewing tastes, propensity to volunteer, car registration, passions, email address, cellphone numbers, and social media contacts. All this information enabled Obama to connect with voters on a highly personal level.

And now that Obama has been reelected, there is an intense behind-the-scenes lobbying campaign afoot to pry from Obama this groundbreaking voter database. Read More

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